DuckDuckGo’s popularity has grown rapidly since its inception. DuckDuckGo is a great choice for you.
How often do duckduckgo you use?
If the answer is “never”, you may want to read this article.
DuckDuckGo evolved over the years to better serve searchers and protect their privacy.
DDG (DuckDuckGo), in addition to its great search capabilities, has many useful features that will help you improve your search strategy and reduce the time it takes for research.
I have researched DDG and its potential value for digital marketers as well as SEO professionals.
This page will cover everything you need to know regarding DDG, the reasons why marketers should use it, as well as some interesting facts about search engines.
What is DuckDuckGo?
DDGo is an engine for searching that doesn’t track users. It doesn’t keep any information about which websites you visit.
DDG is a search engine that allows you to hide your identity, location, search preferences, and visit history.
DuckDuckGo: Why use it?
DDG is a popular alternative search engine because of its unique search algorithms.
While many are familiar with the name, very few people understand why it stands out from the rest.
DDG was designed from the ground up for speed, privacy, and security.
Search engines only use what is necessary to deliver results. This means that there are no tracking cookies and other data collection.
DDG is one of the most privacy-focused search engines on the market today.
10 DuckDuckGo facts
1. DDG turns 14 in 2022
Google is synonymous with Internet search. Although DDG is relatively new, the company has been around for more than a decade and continues to grow at an amazing rate.
2. DDG hits 100 million searches per day
It is currently one of the most popular search engines in the world.
The search engine also reached the milestone 100,000,000 daily searches by 2021.
3. DDG has been used to perform over 100 billion searches
It broke 1 billion searches per month in 2019, and 50 billion in 2020.
DDG has performed over 100,000,000 searches thanks to its powerful and efficient search capabilities.
4. DDG has a 11.43% bounce rate
Google is still the most popular search engine in the United States, but DDG is now the second-leading search engine.
DDG’s bounce rate is 11.43%, compared to Google’s 28.46%.
5. DDG employees have grown to 180
The company employs 180 people, starting with Gabriel Weinberg as founder and CEO.
The business is also now profitable.
This is a great example of starting small and growing into something larger.
6. DDG receives an average of 6 million monthly downloads
There are approximately six millions monthly DDG downloads for desktop and mobile use, as more people seek to protect their data.
It is the default search engine for Android in the EU since 2020.
7. DDG – Average of 3 billion monthly searches
The DDG is being used by more people, with an average of three trillion monthly searches.
Because more people use the site to search for their everyday needs, this is why it has become so popular.
8. DDG holds 2.42% of the US Search Market
The DDG market share grew from 1.25% to nearly two-thirds today.
DDG controls 2.42% market share in the US search engine market.
9. Google’s cost per click can be 10x lower than DDG
DDG offers pay-per-click advertising such as Google and Bing.
DDG has been found to be significantly less expensive by some marketers than the cost per Google Ad click, which in turn lowers their average conversion rate.
DDG can provide valuable marketing opportunities for brands and marketers to increase conversion rates if used correctly.
10. DDG has an average rating of 4.5 stars
Review sites are a great way to find out if the platform is legit and worth your time.
DDG has a 4.5 star average rating, which means that people love using it.
It’s a powerful search engine that offers fast load times and mobile user-friendliness.