Babysitters are becoming more important for families with young children as travels open up and people return to work.
The Malaysian online babysitting platform Kiddocare has quickly gained popularity as a top choice for parents looking to hire babysitters to care for their children.
You can choose your location and time to see a range of babysitters that will be available to look after the children. If you live in Greater Klang Valley or Seremban, you can book a babysitter.
Sales increased by 5X
Kiddocare’s success was due to the execution of a digital marketing campaign using REV Ad Manager (RAM), an online marketing tool based in Malaysia.
The platform’s self-service capabilities allow brands, agencies, and businesses like Kiddocare to target specific audiences using strategic consumer insights.
RAM was jointly created by Malaysia’s top digital publisher, REV Media Group, and Dattel Asia Group, both a data analytics company and a consumer intelligence company.
Kiddocare launched a single Mobile Sticky Bottom campaign with RAM to gain more customers. They were delighted to discover that the ad had a five percent click-through rate (CTR), which was above the benchmark. This resulted in conversions and increased sales. From left to right: Muhaini Mahmud, Co-founder of Kiddocare, and Nadira Yusoff, Founder and Chief Executive Officer of Kiddocare.
“I love how we were able to identify the right family audience profile and recommend the right channels to run our ads,” Nadira Yusoff (Founder and Chief Executive Officer at Kiddocare) said.
“Accessing RAM has allowed us to expand beyond social media ads to make sure our brand reach is at an affordable rate.”
Target your ads to reach 80 percent of Malaysia’s internet population.
RAM’s power comes from its ability to run on artificial intelligence (AI).
This allows small and medium-sized businesses (SMEs) to use their data to make better marketing decisions.
RAM will allow you to reach your ideal market, grow your company, and increase sales with digital marketing campaigns that are effective.
RAM gives you access to approximately 15 million people or 80 percent of Malaysia’s online population. This tool taps into Rev Media Group’s extensive distribution network, which includes 35 media brands that are considered authority media brands, to spread the word about your business.
RAM has many benefits:
– Buying into networks instead of individual channels.
RAM will recommend the best channels and serve them.
– Use AI consumer models to target strategic audiences.
Create your ads in just five steps.
Follow these steps to create your ads after you have registered.
STEP 1 Create a campaign.
STEP 2: Create an audience.
STEP 3: Create relevant creatives.
STEP4: Pay for and publish an ad (from as little as RM1,000 per campaign).
STEP5: View performance reports.
RAM will allow you to monitor your marketing budget and get the results that you want.