Digital marketing is always changing. If you feel that you are being challenged to do more with less, then you are not alone.
Marketers have more tools than ever to automate repetitive tasks and enhance our skills, collaborate more effectively, scale up what we do well, and increase sales.
You have hundreds, if not thousands, of digital marketing tools to choose from. There are hundreds for every channel and task type.
These are the 10 most widely used digital marketing tools currently on the market (in no particular order), and the reasons they’re so indispensable.
Steve Jobs once stated, “Simplicity IS the ultimate sophistication.”
Canva makes it easy to create design elements with a sophisticated platform.
Don’t worry if you are unable to draw a stick figure. You can choose from a variety of Canva designs and make pixel-perfect designs.
Canva also offers graphic animation, infographics and videos.
Canva provides a free plan. However, if you wish to upgrade to a paid one, it is well-worth the investment.
HubSpot offers a wealth of Digital Marketing Tools for marketers. The Hubspot CMS is a popular choice because of its powerful features.
HubSpot CRM offers email tracking and notifications, prospect tracking as well as meeting scheduling. There is also a live chat option.
HubSpot’s simplicity of use is what makes it stand out among its competitors.
HubSpot CRM is the best because it is completely free.
The downside to the free plan is that only two people can access the CRM.
The paid plan allows unlimited users and can be used to add upto one million contacts.
Conversion rate optimization (CRO), although it can seem a bit complicated, is possible with VWO (Visual Web Optimizationer).
VWO measures clicks, page scrolling by users, time on site and exit intent.
VWO allows you to test different angles on your site in order to improve your conversion rates.
VWO makes it easy to test button colors, headlines and landing page layouts.
To set up tests, you don’t need to be technical.
Tests can be set up by non-technical people without programming skills.
Competitive intelligence is essential Digital Marketing Tools to drive traffic to your website.
Semrush offers 50+ tools that will help you compete with your competitors.
Semrush is often referred to as an SEO tool. However, this may not be true as the software also offers many other digital marketing tools.
Semrush, for example, offers social media competitive analysis, PPC spying and PR monitoring.
Semrush is a great choice if you are looking for tools to help you compete with the many competitors out there looking to take your business away.
Once upon a while, letters, smoke signals, and carrier pigeons were the standard for communication.
Millions of people now use Slack to communicate.
Slack is the next evolution in communication. You can also share multiple file formats via the platform.
Slack also allows you to connect to video conference calls, and you can create channels for selected contacts to facilitate group chatting.
It also integrates well to various other productivity suites and tools.
It is not always easy to find the path of least resistance.
Asana realised this when they created this amazing project management software.
Asana gives project managers, product managers and executives visibility into the team and allows them to hold them accountable.
It is possible to break down tasks into smaller tasks and assign them to members of your team.
You can also set milestones and your entire organization can see the progress of projects by tagging tasks.
Asana integrates with many third-party apps and CRM systems via API integrations.
You can also start Asana free of charge.
OptinMonster is sure to delight, as it was purchased by Syed Balkhi, a veteran WordPress aficionado.
OptinMonster monster is a WordPress website or blog that can be used by any size business or startup.
OptinMonster is a lightbox popup that can be customized to collect emails, countdown timesrs, inline forms and content locks. It seamlessly integrates with Google Analytics data.
ConvertKit offers multi-step email sequences, which are advanced multi-step journeys that increase email open rates.
ConvertKit also offers audience segmentation, or rules, which allows for complex automation of your email sequences. These take only minutes and not hours to create with ConvertKit.
A dashboard allows you to track and report all the links that are included in your email sequences.
ConvertKit allows you to easily copy and paste code into your articles in order to create stunning email opt-in forms.
ConvertKit is a cost-effective and user-friendly email marketing tool that combines advanced automation, segmentation, and a multitude of API integrations.
The landing pages are key to increasing the number of transactions that you can drive to your company.
For example, if you run PPC campaigns, Google Ads assign a landingpage quality score that can either help or hinder your efforts to drive sales.
Unbounce is a cost-effective solution to create responsive landing pages that are optimized for desktop and mobile traffic. They also look great and function well.
Landing pages can be created without any coding.
Drag and drop editor allows you to create the experience that you want for your audience.
Unbounce provides over 120 integrations for third-party apps.
Smart traffic, an AI technology that uses artificial intelligence to shift traffic to the most conversion-friendly landing page variants, dramatically increasing your conversion rates.
Buzzsumo has been a popular social media tool since its creation by James Blackwell, Henley Wing and others.
Look no further if you are looking for a tool that will allow you to understand the core of social media analytics.
Buzzsumo gives you an edge over your competition by identifying social media influencers and building trending journalist profiles.